Villeroy & Boch
The strategy through which Villeroy & Boch is addressing the challenges
of the market and the competitive situation in the new millennium
centres on the strength of their brand. Today’s market calls for the
leadership and appeal of major brands, which include Villeroy & Boch
with a brand awareness level of over 70 per cent.
Credibility, quality, image, competence, elegance, harmony,
design, lifestyle, innovation, tradition and international renown
are defining characteristics of the Villeroy & Boch brand.
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